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Scalable eCommerce Platform for a D2C Gifting Brand

Scalable eCommerce Platform for a D2C Gifting Brand

A fast-growing D2C gifting brand wanted to revamp its digital infrastructure to support rapid growth, improve online sales, and deliver a seamless user experience across desktop and mobile. The existing website was built on a basic template-based system that lacked flexibility, suffered from performance issues during peak seasons, and didn’t align with modern SEO practices. To address these limitations, a scalable eCommerce platform was developed using a hybrid tech stack: Shopify for its stable backend and easy store management, paired with custom MERN components to extend functionality via custom plugins and dynamic content sections. The architecture prioritized SEO optimization, lightning-fast page loads, and modular plugin development for seasonal campaigns and personalized gifting workflows. Post-launch, the platform enabled 3x growth in online sales, improved mobile conversion rates, and significantly reduced bounce rates.

Image representing case study

3x

growth in monthly online sales

40%

improvement in average page load speed

2.4x

increase in returning customers

About  

Problem Statement

  • The brand’s legacy platform could not handle high traffic or dynamic content updates.
  • Lack of plugin customization limited unique campaign execution during peak festivals like Diwali, Valentine’s Day, and Christmasi.
  • SEO performance was poor due to slow load times and improper metadata structuring.
  • Product personalization options (like engraving or gift notes) were handled manually, delaying dispatch.
  • There was no centralized dashboard to manage orders, plugins, and customer data in a scalable manner.

Industry: D2C eCommerce – Gifting

Services: Shopify Development, MERN Stack Engineering, Custom Plugin Development

Region: India, serving global markets including the US, UK, and Middle East

Our Tech Stack

Tech stack we used

Solution Approach

  • Designed a hybrid eCommerce architecture integrating Shopify for stability and MERN stack for flexibility.
  • Built custom Shopify plugins for gifting options like message printing, gift wrap selectors, and delivery scheduling.
  • Developed a dynamic React-based homepage and product modules for seasonal campaigns without backend updates.
  • Migrated all product data and reviews while retaining SEO value through 301 redirects and metadata restructuring.
  • Optimized site speed with lazy loading, image compression, and server-side rendering for critical pages.
  • Implemented structured schema markup and integrated SEO-friendly blog engine with dynamic tags and collections.
  • Built a lightweight admin panel using Node.js to manage plugin configurations, banner scheduling, and bulk product tagging.

Benefits

  • 3x increase in online sales within 6 months of launch
  • 42% boost in mobile conversions due to responsive performance improvements
  • 80% reduction in time to launch seasonal campaigns via plugin architecture
  • 100% automation in personalized gift messaging and order tagging
  •  65% improvement in organic traffic with SEO re-architecture

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