Case Studies
Directory
AI-Driven Lead Scoring Engine for a Mid-Sized SaaS Platform

AI-Driven Lead Scoring Engine for a Mid-Sized SaaS Platform

A mid-sized SaaS company based in Mumbai, India, faced challenges in identifying high-intent prospects across multiple geographies. Their CRM received thousands of leads weekly, but the sales team struggled to prioritize them effectively. The company partnered with our AI engineering team to build a data-driven lead-scoring engine, enabling objective scoring, automated qualification, and targeted outreach.

Image representing case study

41%

Increase in high-intent lead conversions

32%

Faster sales follow-up cycle

90%

Adoption rate among sales reps within 30 days

About  

Problem Statement

  • Lead qualification was manual, causing delays in follow-ups.
  • Sales teams relied on intuition rather than behavior-driven scoring.
  • CRM data lacked unified tracking across email, website activity, and product usage.
  • High-value leads were often missed due to inconsistent prioritization.
  • No predictive system existed to identify conversion-ready prospects.

Industry: SaaS (B2B Software)

Services: AI Development, Predictive Modeling

Region: Mumbai, India

Our Tech Stack

Tech stack we used

Solution Approach

  • Consolidated CRM, marketing automation, and product-usage data into a unified schema.
  • Engineered 100+ behavioral and demographic features from historical conversion patterns.
  • Trained XGBoost-based conversion-likelihood models with cross-validation tuning.
  • Built an automated scoring engine that updated lead scores every 4 hours.
  • Integrated the engine with the CRM through REST APIs for real-time visibility.
  • Implemented tiered lead segments (Hot, Warm, Cold) based on model probability thresholds.
  • Created a reporting layer for sales teams to analyze region-wise lead intent.

Benefits

  • Sales teams received sorted, prioritized leads with probability-based scoring.
  • High-intent prospects were contacted faster, increasing conversion efficiency.
  • Automated qualification removed manual sorting, saving hours weekly.
  • Data-driven decisions replaced intuition-based lead prioritization.
  • Improved coordination between marketing and sales teams.

Start Growing with BuildNexTech Today

With tools to make every part of your process more human and a support team excited to help you, growing your business with BuildNexTech has never been easier.

Get a demo

Featured case studies

Synergizing CRM Platforms: Dynamics 365 Infrastructure Testing within Salesforce Ecosystem

Salesforce

MSD 365 Network

Read More

AI-Driven Lead Scoring Engine for a Mid-Sized SaaS Platform

SaaS (B2B Software)

Artificial intelligence Services

Read More

AI-Based Automated Quality Inspection for Manufacturing Workflows

Automotive Manufacturing

Artificial intelligence Services

Read More

Predictive AI Pricing Engine for Real-Time Product Optimization

E-commerce

Artificial intelligence Services

Read More

Autonomous AI Agents for Automated Gameplay Testing & Performance Validation

Gaming & Interactive Entertainment

Agentic AI & Autonomous AI Agents

Read More

Autonomous Compliance Agent for Automated Banking Rule Enforcement

Banking & Financial Services

Agentic AI & Autonomous AI Agents

Read More

Multi-Agent AI Workflow Automation for Real Estate Operations

Real Estate

Agentic AI & Autonomous AI Agents

Read More

Custom Financial LLM for Automated Equity Research & SEC Filing Analysis

Financial Services

Custom LLM Development

Read More

Custom Healthcare LLM for Clinical Knowledge Retrieval

Healthcare

Custom LLM Development

Read More

Private Legal-Domain LLM for Automated Contract & Case File Interpretation

Legal Services

Custom LLM Development

Read More

NLP-as-a-Service Platform for Multilingual Customer Support Automation

BPO & Customer Support

AI-as-a-Service

Read More

AIaaS Predictive Analytics Engine for Automated Healthcare Reporting

Healthcare

AI-as-a-Service

Read More

AIaaS Personalization Engine for Retail Product Recommendations

Retail & E-commerce

AI-as-a-Service

Read More

AI Ops Self-Healing Framework for Streaming Pipeline Reliability

Media Streaming & Entertainment

Artificial Intelligence for IT Operations

Read More

Automated AI Ops Alert Filtering System for IT Operations

IT Operations & Cloud Services

Artificial Intelligence for IT Operations

Read More

Predictive Infrastructure Management Using AI Ops for Cloud Reliability

Cloud Infrastructure

Artificial Intelligence for IT Operations

Read More

Secure AI Migration from Legacy CRM to Predictive Forecasting Platform

Telecom

AI Integration & AI Security

Read More

Real-Time AI Fraud Detection Layer for Digital Payment Platform

FinTech & Payments

AI Integration & AI Security

Read More

Secure AI API Integration for Automated Claims Verification

Insurance & FinTech

AI Integration & AI Security

Read More

AI-Powered Multilingual Concierge Assistant for Enhancing Hotel Guest Experience

Hospitality

Intelligent Agents & Conversational AI

Read More

Voice-Driven Conversational AI Assistant for Streamlined Mobile Banking Operations

Banking & Fintech

Intelligent Agents & Conversational AI

Read More

Conversational AI Support Agent for Automating Retail Customer Queries

Retail

Intelligent Agents & Conversational AI

Read More

Generative AI Content Engine for Automated Curriculum Material Creation

EdTech

AI Designing & Generative AI Development

Read More

Generative UI/UX Automation Engine for Rapid Screen Prototyping

SaaS

AI Designing & Generative AI Development

Read More

AI-Powered Creative Studio for Automating E-commerce Content Creation

E-commerce

AI Designing & Generative AI Development

Read More

Agentic AI Maintenance Assistant for Reducing Machine Downtime

Manufacturing

AI Product & Agentic AI Development

Read More

Agentic AI Finance Assistant for Personalized Budgeting & Recommendations

Fintech

AI Product & Agentic AI Development

Read More

Agentic AI Workflow Engine for Automating Logistics Operations

Logistics & Supply

AI Product & Agentic AI Development

Read More

Building a Personalized News Aggregator App

Media & Entertainment

Web Development

Read More

Digital Publishing App for Media Houses

Media & Publishing

App Development

Read More

Emergency Response App for First Responders

Legal & Government

App Development

Read More

Telemedicine App for Secure Remote Consultations

Healthcare

App Development

Read More

App Redesign for a Fitness Tracking Platform

Healthcare

App Development

Read More

Improving Marketing ROI for an E-Commerce Brand Using BI-Powered Ad Spend Analytics

E-commerce

Business Intelligence

Read More

Improving Quality Control for a Pharmaceutical Company with BI-Powered Defect Monitoring

Healthcare

Business Intelligence

Read More

Real-Time Fraud Detection for a Financial Services Firm with BI-Powered Anomaly Analytics

Banking, Financial Services, and Insurance

Business Intelligence

Read More

Boosting Operational Efficiency for a Manufacturing Company with BI-Powered Predictive Analytics

Manufacturing

Business Intelligence

Read More

Reducing Churn for a Telecom Provider with BI-Powered Customer Analytics

Telecommunication

Business Intelligence

Read More

Reducing Employee Attrition for a Global IT Services Firm with BI-Powered HR Analytics

Banking, Financial Services & Insurance

Business Intelligence

Read More

Enhancing Financial Forecasting Accuracy for a SaaS Firm with BI-Driven Revenue Projections

Banking, Financial Services, and Insurance

Business Intelligence

Read More

Optimizing an Online Booking System for Hotels and Resorts

Travel & Hospitality

Web Development

Read More

Building a Multi-Tenant SaaS Application for Client Management

Travel & Hospitality

Web Development

Read More

Advanced Search Functionality with ElasticSearch for a Product Catalog

eCommerce

Web Development

Read More

Real-Time Dashboard for Financial Data Visualization

Financial Services

Web Development

Read More

Google Cloud Migration of an Education Platform to Handle Traffic Spikes During Exams

Education

Cloud Migration

Read More

Cloud-Native Transformation of a Monolithic App for a Retail Chain

Retail & Fashion

Cloud Migration

Read More

Interactive Portfolio Website for a Global Architecture Firm with 3D Model Integration

Manufacturing

Web Development

Read More

Web Portal for Government Services with Multi-Language Support

Legal & Government

Web Development

Read More

Scalable eCommerce Platform for a D2C Gifting Brand

eCommerce

Web Development

Read More

Internal Communication App for Remote Teams

Telecommunications

App Development

Read More

Migrating Financial ERP to Cloud for Compliance & Savings

Financial Services

Cloud Migration

Read More

Healthcare CRM Migration to Azure for HIPAA Compliance

Health Care

Cloud Migration

Read More

Mobile App for Smarter Delivery & Real-Time Tracking

Logistics & Supply Chain

App Development

Read More

Revolutionizing Point-of-Sale Operations Through AWS Cloud Migration

Retail & Fashion

Cloud Migration

Read More

Migrating SQL Server Workloads to Amazon RDS for Scalability and Cost Optimization

Logistics & Supply Chain

Cloud Migration

Read More

Key Outcomes and Performance Gains After LMS Multi-Cloud Migration

Education

Cloud Migration

Read More