App Redesign for a Fitness Tracking Platform

A US-based fitness and wellness company with over 500,000 downloads had noticed a steady decline in user engagement and an uptick in negative reviews criticizing the app’s outdated visuals and confusing navigation. After a complete rebrand, they needed a UI/UX overhaul to match their new vibrant identity and improve user experience across iOS and Android. The goal was to modernize the interface, streamline workout tracking and goal-setting flows, and create a cohesive experience that reflected the updated brand. Post-launch, the app saw an immediate boost in positive reviews, higher user retention, and longer average session times.

Problem Statement

The existing design looked outdated and inconsistent with the new brand identity
Navigation hierarchy created friction in completing key actions like logging workouts
App store reviews highlighted confusing layouts and unattractive visuals
Tall onboarding drop-off rates influenced client sanctioning and engagement
Lack of engaging micro-interactions made the app feel static and unpolished

Solution Approach

Conducted heuristic evaluations and user interviews with US-based beta testers to identify friction points
Created a bound together plan framework consolidating the modern typography, color palette, and iconography
Redesigned onboarding flow to reduce steps and clearly communicate the app’s core benefits
Simplified workout logging, goal-setting, and progress visualization with clearer hierarchies
Integrated engaging micro-interactions for achievements, streaks, and goal completions
Optimized route by presenting a foot tab bar with relevant coasting activity buttons
Added animated onboarding tutorials to increase first-time user activation
Rolled out the redesign in phases with feature flags, monitoring analytics to adapt quickly

Benefits

Elevated aesthetics aligned with the refreshed brand identity
Streamlined key flows reduced user confusion and boosted task completion rates
First-time user activation improved through clearer onboarding
Consistent cross-platform design delivered a professional, unified experience on iOS and Android
Improved capacity to test and refine UX with built-in A/B testing and analytics

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