A US-based fitness and wellness company with over 500,000 downloads had noticed a steady decline in user engagement and an uptick in negative reviews criticizing the app’s outdated visuals and confusing navigation. After a complete rebrand, they needed a UI/UX overhaul to match their new vibrant identity and improve user experience across iOS and Android. The goal was to modernize the interface, streamline workout tracking and goal-setting flows, and create a cohesive experience that reflected the updated brand. Post-launch, the app saw an immediate boost in positive reviews, higher user retention, and longer average session times.
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increase in average session duration within the first month post-launch
higher daily active user retention by day 30
reduction in onboarding drop-offs
Industry: Health & Fitness
Services: App Redesign, UI/UX Overhaul, Brand Alignment
Region: United States (Primary user base across US, with additional users in Canada and LATAM)
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