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App Redesign for a Fitness Tracking Platform

App Redesign for a Fitness Tracking Platform

A US-based fitness and wellness company with over 500,000 downloads had noticed a steady decline in user engagement and an uptick in negative reviews criticizing the app’s outdated visuals and confusing navigation. After a complete rebrand, they needed a UI/UX overhaul to match their new vibrant identity and improve user experience across iOS and Android. The goal was to modernize the interface, streamline workout tracking and goal-setting flows, and create a cohesive experience that reflected the updated brand. Post-launch, the app saw an immediate boost in positive reviews, higher user retention, and longer average session times.

Image representing case study

38%

increase in average session duration within the first month post-launch

22%

higher daily active user retention by day 30

29%

reduction in onboarding drop-offs

About  

Problem Statement

  • The existing design looked outdated and inconsistent with the new brand identity
  • Navigation hierarchy created friction in completing key actions like logging workouts
  • App store reviews highlighted confusing layouts and unattractive visuals
  • Tall onboarding drop-off rates influenced client sanctioning and engagement
  • Lack of engaging micro-interactions made the app feel static and unpolished

Industry: Health & Fitness

Services: App Redesign, UI/UX Overhaul, Brand Alignment

Region: United States (Primary user base across US, with additional users in Canada and LATAM)

Our Tech Stack

Tech stack we used

Solution Approach

  • Conducted heuristic evaluations and user interviews with US-based beta testers to identify friction points
  • Created a bound together plan framework consolidating the modern typography, color palette, and iconography
  • Redesigned onboarding flow to reduce steps and clearly communicate the app’s core benefits
  • Simplified workout logging, goal-setting, and progress visualization with clearer hierarchies
  • Integrated engaging micro-interactions for achievements, streaks, and goal completions
  • Optimized route by presenting a foot tab bar with relevant coasting activity buttons
  • Added animated onboarding tutorials to increase first-time user activation
  • Rolled out the redesign in phases with feature flags, monitoring analytics to adapt quickly

Benefits

  • Elevated aesthetics aligned with the refreshed brand identity
  • Streamlined key flows reduced user confusion and boosted task completion rates
  • First-time user activation improved through clearer onboarding
  • Consistent cross-platform design delivered a professional, unified experience on iOS and Android
  • Improved capacity to test and refine UX with built-in A/B testing and analytics

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