A major media group with a portfolio of newspapers and magazines was struggling to retain digital subscribers due to a dated web experience and lack of engaging mobile options. They needed an intuitive, high-performance app to deliver articles, breaking news, and multimedia content directly to readers’ devices, with support for subscriptions, offline reading, and timely push notifications. The goal was to build a feature-rich digital publishing app for iOS and Android to improve subscriber retention, increase session engagement, and reduce churn. After launch, the app drove strong subscriber growth, boosted average reads per session, and significantly lowered churn rates.
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increase in subscriber base within 90 days post-launch
reduction in monthly churn rate among digital subscribers
boost in average articles read per session
Industry: Media & Publishing
Services: App Development, Subscription Integration, Content Personalization
Region: Global distribution with readers across North America, Europe, and Asia
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