AI-Powered Creative Studio for Automating E-commerce Content Creation

A rapidly scaling e-commerce retailer headquartered in Manchester, United Kingdom, managed 4000+ SKUs across fashion and lifestyle categories. Their content team manually created product banners, lifestyle composites, text descriptions, and seasonal layouts across multiple channels. To accelerate production, the company partnered with an AI engineering team to build a generative AI system that automated end-to-end content creation, enabling rapid design workflows at scale.

Problem Statement

Manual banner creation and layout design took 2-3 days per campaign.
Creative teams spent hours resizing assets for the website, marketplace, and social channels.
Generating lifestyle composites required external agencies, increasing turnaround time.
No automation existed for template-based variations, resulting in repeated manual editing.
Product teams needed faster experimentation and A/B variations for promotional cycles.

Solution Approach

Analyzed category-wide SKU metadata, design guidelines, and historical campaign structures.
Built a multi-module generative AI creative studio powered by Stable Diffusion XL for producing lifestyle visuals and custom product composites.
Created an automated layout engine connected to the Figma API, generating banners and frames dynamically using SKU-level metadata.
Developed a background-replacement pipeline that leveraged Adobe Firefly API for brand-theme transformations.
Implemented a job-queue workflow using RabbitMQ to process hundreds of creative tasks concurrently.
Integrated with Cloudinary to deliver all generated assets in optimized resolutions for web, app, and marketplaces.
Added internal dashboards to compare variations, run A/B experiments, and auto-export assets for campaign deployment.

Benefits

Reduced content production time from 3 days to 20 minutes per campaign.
Enabled creative teams to produce 100+ variations instantly for A/B testing.
Automated resizing and multi-channel formatting reduced repetitive design work.
Improved campaign launch speed by eliminating external creative dependencies.
Established consistent brand styling through template-driven design workflows.

AI-Powered Creative Studio for Automating E-commerce Content Creation

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