A media company sought to create a personalized news aggregator app that could provide users with relevant and curated content based on their individual preferences and browsing history. The client’s goal was to enhance user engagement, increase retention, and deliver a better, more tailored news experience. The objective was to develop an intuitive and responsive app that would allow users to stay up-to-date with the latest news, save articles of interest, share content, and receive notifications about breaking stories or personalized recommendations.
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increase in retention rates due to tailored content delivery
increase in social sharing and interaction through integrated features
reduction in bounce rate, as users found more relevant content faster
Industry: Media & News Aggregation
Services: Web Development, AI Algorithm Integration, Mobile App Development, Push Notifications
Region: Global (North America, Europe, APAC)
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